Update of the visual identity system, preserving the structure and spirit of the original version, developed by designer Márcia Cirne Lima at the brand’s launch 30 years ago. The revision reorganizes graphic elements, introduces new typographic solutions, and enhances consistency across applications. The Silva typeface was incorporated into the system, improving legibility and updating the brand’s visual repertoire. Illustrations based on the pastifício’s menu complement the visual language, reinforcing the connection between identity and production. The updated system guides the design of packaging for dry and fresh pasta, sauces, delivery, as well as shopping bags and in-store support materials.
Julia Masagão, Álvaro de Lara
Valentina Soares
Silva, Blackletra