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  • Alles Blau
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  • All Blue
  • Helemaal Blauw
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IBT - Brazilian Theater Institute

IBT - Instituto Brasileiro de Teatro , 2025

In the heart of São Paulo, a 12-story building has been transformed into a cultural center open to the public. It offers free programs, workshops, artist residencies, and activities for people of all ages.

The identity system is based on a chromatic dynamic. In the digital environment, the iBT feed is organized into monthly cycles, each with its own color scheme. On the website, the palettes change at set intervals while navigating the site.

The popular and dynamic typographic language unfolds for the building's signage in this multi-use, gigantic space. Iridescent film-coated illuminated signs were developed to alter reflections and tones according to the movement of the public and the city. This connects the architecture, identity, and online experience through the same chromatic behavior. The signs can be turned on and off according to their programming to signal the multipurpose spaces.

The main typeface is Nuevo Espíritu, which was designed by Colombian designer Juan Pablo Fajardo and is inspired by vernacular Latin American letters. Alles Blau expanded the typeface family by developing a new light weight that was incorporated into the visual system.
 
 

Team Alles blau

Elisa von Randow, Julia Masagão, Gabriela Luchetta, Thiago Simbol, Álvaro de Lara, Ana Cecília Souza, Patrick Guanaz e Luiza Campi.

Team iBT

Council

Elisa Volpatto, Guto Portugal, José Aragão, Oliver Tibeau e Samya Pascotto

Executive Management

Thiago Albanese

Curatorship

Aline Mohamad, Guto Ezek, Wallace Farias, With contributions from: Dani Nega, Daniel Veiga, Farofa, Ingrid Martins and Marcos Seixas

Curatorial Production

Canafistula

Projects

Agnaldo Moreno, Alex Silva, Bernardo Galegale, Paulo Oliveira

Communication

Artur dos Anjos, Beatriz Drahomiro, Clayton Rodrigues, Lucas das Neves, Luiz Fernando Ferreira, Thainá Carline

Press Office

Motisuki PR

Planning

Isabella Fernandes, Luisa Ameriot

Fundraising

Fábio Ferreira, Jocimara Assis, Tiago Lins

Financial

Cristiana Alipio, Kaene Lopes, Manoel Castello Branco, Geiziane Sousa

Operations

Bruno Baggio

Caretaker

Anderson Lima, Carol Santos, Dona Rema, Igor Santos, Jair André, Joana Ferreira, Marcos Yuri, Thatiane Santos, Vinicius Freire

Architecture

Project Coordination and Architecture

Stephanie Fretin, Inaê Negrão, Ana Clara Santana, Sofia Gava, Luana Pedrosa, Gil Barbieri Arquitetura

Furniture Design

Camila Refinetti

Architectural and Scenic Lighting

Wagner Antonio, Renato Banti, Rogério Cândido, Pedro Felizes, Guilherme Mascarenhas, Dimitri Luppi, Lucas Santos, Marina Novais, Felipe Rodrigues, Debora Pereira, Igor Felício, Leo Souza, Felipe Fly, Denis Kageyama, Pajeú, Miguel Amarante, Ricardinho Victor Isidro, Caroline Soares, Francisco Souza, Guilherme Pereira, Matheus Ferreira, Falk Led

Sound Design

Gregory Slivar, Guilherme Zomer

Construction Engineering

Osmar Pereira, Eziquiel Lopes, Magno Santos

Structure

Ycon Engenharia

Acoustics

Acústica e Sônica

Landscaping

André Paoliello Paisagistas Associados

Food and Beverage Consulting

Foodness

Kitchen Design

Projefood

Air conditioning

Projetec

Accessibility Consulting

Estúdio +1

Fire Protection

Equilibrium

Scenic Infrastructure – Light

Arte em Cena

Scenic Infrastructure – Sound

SSA

Photos

Beatriz Drahomiro, Bob Souza, Lyvia Gamerc, Luiz Fernando Ferreira, Guilherme Radef, Marcelo Ferraz, Mateus Jesus