Held during DW!23 - São Paulo Design Week, Design na Metrópole was conceived as a collective space for exchange, visibility and coordination between different Brazilian design initiatives. The first edition took place from March 11 to 19, 2023, bringing together studios, brands and independent designers in a democratic occupation of the city center.
We developed the visual identity and helped curate the exhibitors. With more than 10 years of experience in São Paulo, the studio has been involved in building a space for the circulation of design work and practices in an accessible and decentralized format.
The graphic language is based on the idea of urban occupation and dialog between different agents. The communication materials were designed to reflect the open nature of the event, with flexible visual elements and a straightforward structure, adapted to different media - printed, digital and signage.
