The CCI - Center for Critical Imagination: Political Economy and Citizenship, based at the Brazilian Center for Analysis and Planning, is dedicated to researching neoliberalism with a view to developing post-neoliberal paradigms, taking Brazil as a privileged case to critically diagnose current global trends.
While maintaining graphic criteria for an academic production, there is room to imagine other languages, as it is necessary to create and disseminate images that include the multiplicity of identities, contexts and historicities that make up the idea of Brazilianness.
To this end, the brand was developed on a generative platform - made by João Generoso - with various variable parameters such as dissolve, noise and colors. Like the coherence of the language, the images can also be processed on the platform.
On the site, reading is paramount, so there is a cursor that changes the scales according to the intention of the experience. Some features of the printed book format have been adapted for the digital interface, such as a way of gesturally accessing the site like handling a book.
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