Bouji is an independent footwear brand that uses leather-free materials. The company prioritises quality, traceability and socio-environmental responsibility at every stage of production. The company takes an integrated approach, paying close attention to the production process, its suppliers, and the impact of each decision
We designed the brand's visual identity and art direction using a consistent graphic style to ensure uniformity across various applications, including digital materials, labels, printed materials, and signage. The visual language was designed to complement the brand's offering without resorting to conventional codes from the fashion or sustainability sectors.
We also developed the packaging system. All solutions are designed for reuse and responsible disposal: they are plastic-free and recyclable, and are produced using sustainably managed cellulose certified by the FSC label. The production structure was defined in line with Bouji's principles, from design to materials.
Elisa von Randow, Julia Masagão, Gabriela Luchetta, Thiago Simbol, Ana Cecília Souza, Marina Rigoletto, Patrick Guanaz
[Renata] Tauna Sofia [Parque], Gabriel Cabral, Paulo Troya [Direita] Paulo Troya
[Renata] Marina Portolano e Marília Franco [Parque] Aline Prado